Graduate from Sonoma State University with a Bachelors degree in Accounting. Beginning his wine industry career on the accounting side of winery operations at several wineries after graduation. One of them being an inspirational Italian winemaking family in the Russian River Valley that showed him the true wine industry lifestyle, which of course he fell in love with.

After quickly learning he was not excited about being a winery accountant, he spoke with several winemakers and asked how he might be able to change the path of his career to wine production. Taking the advice of the reputable winemakers, to the world famous UC Davis he went for a degree in Enology. From behind the desk, computer, and calculator to the cellar as an intern began the transformation of our winemaker. Working his way up from cellar rat to lab technician to bottling management where he managed all aspects of bottling for several clients totaling somewhere around 250,000 cases a year.

Finally to the winemaking team he went after years of working his way up the production ladder. Edward was able to gain a tremendous amount experience in all aspects of winemaking and wine production while getting to work along side world-renowned winemakers, which proved to be invaluable. Some of his past experience comes from premium wineries like Cakebread Cellars, Chateau St Jean, Monterey Wine Company, and Fetzer Vineyards. Ultimately finding his own style and winemaking practices to what he can now show in our award winning Lusso Della Terra wines.

Inspired by the traditions of an historic Italian winemaking family, Lusso Della Terra was created to express a true love and passion for the complexity of the grape and the art of the winemaking process.

Lusso Della Terra was founded with the belief that the best quality grapes in

Meet the Winemaker

the world can be found locally in the Paso Robles and Sonoma areas. We pride ourselves in producing the highest quality, handcrafted, ultra-premium wines that come in limited lot batches, and that are meant to be shared with those you love.  

Megan Van Hook

General Manager

Rich Demsey

Assistant Winemaker

Maxwell Hunt

Assistant Tasting Room Manager

Freddie Rivera

Cellar Master

Our Family

Edward Cholakian

Welcome to Lusso Della Terra